LAFC Unveils Art Deco–Inspired Black & Gold Primary Kit for 2026 Season

Feb 10, 2026 23 Views MAJOR LEAGUE SOCCER

Los Angeles Football Club has officially unveiled its new Black & Gold primary home kit ahead of the 2026 MLS season, introducing a bold design inspired by the Art Deco architecture that helped shape downtown Los Angeles in the 1920s and 1930s.

The new kit draws heavily from the architectural influence of BMO Stadium, particularly the Zelle Grand Lobby, blending historic design elements with a modern aesthetic. LAFC says the look reflects the club’s connection to the city’s past, present, and future—welcoming both locals and visitors to feel at home in Black & Gold.

“We are incredibly proud to introduce our new primary home kit featuring a design that reflects the soul of Los Angeles and the pride we share with our community,” said LAFC Co-President Larry Freedman. “Inspired by the city’s rich history and timeless architecture, this kit represents where we come from and who we stand for. It’s a symbol of unity between club and city.”

The kit includes several thoughtful details that celebrate club and city pride, including “Los Angeles” woven into the back neckline, an overhead view of BMO Stadium featured on the lower hem tag, and the club’s “Shoulder to Shoulder” message embroidered inside the collar.

For the first time, the LAFC crest and adidas logo appear in a lenticular, holographic design. The crest also features stars as part of a league-wide initiative recognizing the FIFA World Cup 2026 host countries. MLS clubs based in the United States will include stars in their crests, while Canada-based clubs will feature maple leaves. BMO remains the presenting front-of-kit partner, with Ford appearing on the right sleeve.

As part of the kit launch, LAFC has partnered with JOOPITER, the global digital-first commerce and content platform founded by Pharrell Williams, to present LAFC: Inside The Game, a curated charity auction. The auction includes exclusive signed memorabilia and once-in-a-lifetime experiences, such as post-match meet-and-greets, a private tour of LAFC’s training facility, and four front-row seats with pre-match field access for the club’s historic 2026 season opener against Inter Miami at the Los Angeles Memorial Coliseum.

The auction will run globally on JOOPITER.com from February 10–18, 2026, with net proceeds benefiting the LAFC Foundation, the club’s 501(c)(3) organization focused on youth development and community access to the game across Los Angeles.

With Los Angeles preparing to host the 2026 FIFA World Cup, the new primary kit symbolizes the city’s architectural legacy, global influence, and growing role on football’s biggest stage.

The LAFC 2026 primary home kit is now available at MLSstore.com, adidas.com, and at LAFC HQ inside BMO Stadium during regular business hours.