In today’s fast-evolving media landscape, sports fans are consuming content across more screens and platforms than ever before. At Premier Media Group (PMG), we’re proud to be at the forefront of this shift — connecting audiences nationwide through innovative, data-driven storytelling on Roku and YouTube.
Engagement That Speaks Volumes
Over the past several months, PMG has achieved outstanding growth across digital and streaming platforms, reinforcing our position as one of the most effective media groups in U.S. sports broadcasting.
- 8 million total impressions across all YouTube content.
- A strong 3.1% click-through rate (CTR) driving 250,000+ views.
- An impressive average view duration of 9 minutes and 20 seconds, leading to 39,000 hours of total watch time.
- 33.7% of impressions originated from YouTube’s recommendation system, showing that our content performs organically and resonates deeply with sports fans.
These numbers tell a clear story — our audience isn’t just clicking; they’re watching, engaging, and returning for more.
Roku Viewership: Streaming That Scores
Our Roku channels, including SportzNation TV and National Soccer Network (NSN), continue to experience strong traction among connected TV audiences. Since September 1st, SportzNation TV alone has reached more than 230,000 viewers, a milestone that reflects the platform’s growing popularity among streaming sports fans.
Roku analytics show:
- 40% of viewers watch on TV,
- 38% on mobile devices,
- 22% on computers, and
- 4% on tablets.
These insights reveal a highly engaged, multi-device audience that consumes live and on-demand content wherever they are — a powerful opportunity for brands and sports organizations alike.
Understanding Our Audience
Our demographic data reinforces PMG’s broad appeal:
- The 25–34 age group leads overall engagement, followed closely by 18–24 and 35–44.
- A steadily increasing female viewership indicates expanding diversity among fans.
- Viewers are active, digital-first, and passionate about sports content delivered in flexible, on-demand formats.
This audience represents the next generation of sports consumers — tech-savvy, loyal, and highly engaged with authentic, accessible programming.
Social Media Growth: Expanding Our Digital Reach
In addition to our broadcast and streaming success, PMG’s social media presence has grown exponentially. Across Instagram, Twitter (X), Facebook, and TikTok, we now generate over 100,000 views per day — a testament to the power of our short-form storytelling and consistent fan engagement.
Through daily highlights, behind-the-scenes clips, and interactive posts, PMG continues to build a vibrant online community of sports fans who engage with our content in real time. This growth not only strengthens our digital ecosystem but also amplifies the reach of our broadcast partners and advertisers.
The Power of Connection
PMG’s mission has always been simple: to bring sports stories to life and connect fans with the teams, athletes, and brands they love. These metrics are more than numbers — they represent real people choosing to spend their time with our content.
As we continue to grow our digital footprint, our focus remains on producing high-quality broadcasts, engaging live coverage, and innovative advertising opportunities that deliver value for both viewers and partners.
Looking Ahead
With continued expansion on Roku, YouTube, and beyond, PMG is shaping the next era of sports broadcasting — one that’s driven by accessibility, technology, and fan connection.
We’re proud of the milestones we’ve achieved so far and even more excited for what’s ahead as we continue to redefine how sports media connects with audiences across the United States.
If you are interested in learning more about Premier Media Group and how we can help your brand email jonathan@thepremiermediagrp.com or call/text 248-252-2083.
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